No days are ever the same. That’s just the reality of running a business while raising a toddler in the next room from your office. Most of the time you will feel like you own the world and sometimes you’re just as worn out as the last diaper change you did! But you’ll have to deal with the challenges that you have in the best and fastest way you can. So, you’ll try to think of a better strategy that will work for your business and your life! That’s just the reality of living for yourself and someone who depends her entire life on you.
So, really? How do you get back on your feet after a few setbacks?
Get to the bottom of the problem
I’ve been blessed with a good list of projects and I think it’s because of the great recommendations I got from my clients. However, in the back of my mind, I knew that there was a problem. The amount of work I put in was not equal to the income I earn. It went on for a year because I thought it will be resolved on its own but it didn’t. Eventually, clients didn’t renew because of two reasons; they were in for a short-term or they didn’t see the ROI fast enough.
Be brave to go back to square one but with better plans
Two years ago, I won my first few projects through a bidding system. It was quite intimidating at first especially if you have limited credits to bid on but I still took my shot and worked on what I had. Recently, I went back to bidding and got 100% reply rate. Out of the three bids I made, I got one positive project. And today, I am working on that project. But this is not only the source of leads for me. Since I was able to build up my portfolio, I can now directly target the similar industries with a personalized proposal.
Walk the talk
As much as we love to plan, our plans should materialize otherwise it’ll forever remain as ‘wishful thoughts’. Go after the first few steps to get closer to your main goal. In my case, I needed to get new clients, so I went back to the easiest route, bidding. I thought it’s going to be harder but since I had more experience relating to the projects I found online, bidding became easier thus, writing my proposals became extra competitive.
These three basic steps are my recipe to bouncing back. But I think the key here is to focus on the positive and an answer to this question: What can you do to become better and live your dreams? From there, work it and celebrate every small achievement.
P.S. I’m writing this while sitting beside my toddler. Life is just great!