Hi! I’m Elle

Let’s thrive in the Work-Life integrated lifestyle together!

How my freelancer journey began

Not so long ago, I was alone in the office while everyone else was on their holiday getaway. “What on earth am I doing burning hours of my time glued on this office chair?”, I told myself. I could be starting my digital marketing agency and travelling the world. So, I took action. I moonlighted on my first batch of clients, earned twice my salary within a month and decided to leave the life of an employee.

With no capital to fund an agency, I started working as a freelancer and turned my bedroom into a mini home office. Our dining room became my Skype meeting room while the living room was my work lounge.

I have worked with clients from all over the world. I am providing digital marketing solutions, creating regular content on social media and enabling clients to focus on other aspects of their business.

Visit my portfolio here

Everything was running smoothly until life a took a different route. I became a mom.

Did I stop? No, because my real hustle has just begun. And my life’s advocacy was born.

Mompreneurship Redefined

I was born in Rome, Italy, to a generation of Overseas Filipino Workers and grew up in the Philippines surrounded by relatives while both of my parents worked abroad. My first-hand experience growing up without my parental unit lead me to pursue my life’s advocacy. And that is to practice the parent-first approach in pursuing my goals while raising my child.

By parent-first, I mean integrating work and my role as a hands-on parent.

Are you interested to know more about Work-Life Integration? 

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work-from-home gear
A preview of my work-from-home essentials
The Work-Life integrated lifestyle allowed me to do this:
  • Bring my daughter to meetings and fieldwork without disrupting my work
  • Instil good behaviour during client calls
  • Practice quiet-time during my work-from-home hours

My parenting-style allowed my daughter to see me as she grows into a fun-loving, confident and independent little one. I run my business alongside her playtime and more:

  • Celebrate my business and work milestones in the comforts of home or anywhere I choose.
  • Work on diverse international client accounts ranging from startup event organizations, real estate, food delivery business, construction and business brokerage agency, to name a few.
  • Take random adventures abroad or get on a road trip with my toddler in tow.

My daily activities involve working on my agency, analyzing digital marketing data, writing and producing vlogs while I go on spontaneous trips with my toddler.

Check my work, visit my online portfolio link below.

Visit my portfolio here

Here’s how I can help in reaching your goal

Many wannabe freelancers and WFH hopefuls are struggling on how to get started with their journey. Freelancer and work-from-home social groups have lots of questions about virtual work and how to get them. But the “getting started” phase is just the first step into your #realhustle. Let say you lost your job or maybe you need an extra source of income to support your family or lifestyle. Others had to undergo a more challenging route creating an invisible wall that separates you from your freelance or work-from-home career.

THE PLAN:

Teach you the ropes to bring you closer to your goals.

What else to know about me?

Over the years, I worked as an Accounts Executive in a startup advertising agency, became a PR Assistant at Samsung Philippines, Internet Marketer at a Stockholm company, and a Regional Accounts Associate in the Marketing Communications Department at ABS-CBN.

All those work experiences served as a guide on what my future business would become. And the structure and solutions presented itself as soon as I started winning international projects.

Clients seek my help in the following areas:

💎 Content Creation to increase brand awareness and promotions

💎 Social Media Management and Digital Marketing 

💎 Blog Writing and Video Editing for social media

💎 Virtual Assistance for minor or significant admin work, i.e. talent hiring, file uploading, data reporting etc.

💎 Website Management

Find out how I can help with your business!

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5 replies to Hi! I’m Elle
  1. Good day, Ms. Elle Anorma.

    May I respectfully request for an interview with you regarding your work as a blogger and mother. This is for a master’s thesis in communication in De La Salle University. The research intends to study the public life writing of Filipina bloggers and mothers like you, your environment and relationships, and how you set boundaries to achieve work-life balance while working at home. I’m hoping you would find time to share your insights and experience that would certainly contribute to the quality of the results of this study.

    Looking forward to your positive response,

    Marge Lanzador-Medina

  2. Hi, I do think this is a great web site. I stumbledupon it 😉 I’m going to come back yet again since I book marked it. Money and freedom is the greatest way to change, may you be rich and continue to help other people.

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