What would be the most recent content that you’ve watched or read that made a lasting impression on you? Did you learn something new from it? Or perhaps it made you laugh or cry? It’s exactly what a content marketing campaign aims to achieve – provide a valuable content to a defined audience.
Content Marketing is defined as a marketing technique of creating and distributing valuable content to attract and acquire a clearly defined audience – to drive customer action.
The definition was inspired by Content Marketing Institute.
The primary objective of a content marketing campaign is to provide a valuable content to the right audience. It’s a marketing strategy that helps spread brand awareness for products, services and advocacies.
Here’s how effective content marketing is for B2B marketers
- According to Content Marketing Institute, there was a 65% of increase on content marketing success in 2018.
- The study also shared the most commonly used content types by B2B marketers – case studies at 73%, pre-produced videos at 72% and ebooks/ white papers at 71%.
- 94% of these organizations use Social Media Posts as their primary content type for B2B content marketing.
- LinkedIn leads the race as the most effective social media platform for distributing content with 78% followed by Twitter with 48% and Facebook with 42%.
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Check out these content marketing campaign samples
There are different types of content marketing campaigns to implement for your business. It is a matter of identifying the type of content that will bring the most success to your business.
A shoe revolves in midair revealing its signature red sole
CTTO: The New York Times
A content marketing campaign to create brand awareness
Louboutin is known for its famous red sole, but this campaign isn’t exactly designed to sell a particular shoe collection. But more of an exclusive tour to its founder’s world featuring Mr Louboutin’s shoe and art collection. It targets the customers of the Louboutin brand.
A content marketing campaign to boost the traffic of your website
One of the strategies to strengthen the traffic flow to your website is to have a content marketing campaign. The content topics must play around the purpose of your website. For example, I’ve been regularly producing blogs to share how to thrive the work-life as a hands-on parent who also works-from-home. It combines work-related advice and tips on the hands-on parenting lifestyle.
Bernie beats Trump!
The marketing team took inclusivity to whole a new level on this “Bernie beats Trump.” social media content posts.
A content marketing campaign to add wit and humor
Sometimes a content marketing campaign could also be light and fun. Bernie Sanders is claiming it with this content marketing strategy on social media.
A content marketing campaign on social issues
P&G’s “We See Equal” campaign is a collage of viral videos showing real-life situations of ordinary people breaking the stereotype. It aims to fight gender bias and equality to have a more accepting society. P&G demonstrated that it could walk the talk by having female managers occupying half of its workforce.
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