Content Marketing


What would be the most recent content that you’ve watched or read that made a lasting impression on you? Did you learn something new from it? Or perhaps it made you laugh or cry? It’s exactly what a content marketing campaign aims to achieve – provide a valuable content to a defined audience.

Content Marketing is defined as a marketing technique of creating and distributing valuable content to attract and acquire a clearly defined audience – to drive customer action. 

The definition was inspired by Content Marketing Institute.

The primary objective of a content marketing campaign is to provide a valuable content to the right audience. It’s a marketing strategy that helps spread brand awareness for products, services and advocacies.

Here’s how effective content marketing is for B2B marketers

  • The study also shared the most commonly used content types by B2B marketers – case studies at 73%, pre-produced videos at 72% and ebooks/ white papers at 71%.
  • 94% of these organizations use Social Media Posts as their primary content type for B2B content marketing.
  • LinkedIn leads the race as the most effective social media platform for distributing content with 78% followed by Twitter with 48% and Facebook with 42%.

Ready to start a content marketing campaign?

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Check out these content marketing campaign samples

There are different types of content marketing campaigns to implement for your business. It is a matter of identifying the type of content that will bring the most success to your business.

A shoe revolves in midair revealing its signature red sole

CTTO: The New York Times

A content marketing campaign to create brand awareness

Louboutin is known for its famous red sole, but this campaign isn’t exactly designed to sell a particular shoe collection. But more of an exclusive tour to its founder’s world featuring Mr Louboutin’s shoe and art collection. It targets the customers of the Louboutin brand.

A content marketing campaign to boost the traffic of your website

One of the strategies to strengthen the traffic flow to your website is to have a content marketing campaign. The content topics must play around the purpose of your website. For example, I’ve been regularly producing blogs to share how to thrive the work-life as a hands-on parent who also works-from-home. It combines work-related advice and tips on the hands-on parenting lifestyle.

Bernie beats Trump!

The marketing team took inclusivity to whole a new level on this “Bernie beats Trump.” social media content posts.

A content marketing campaign to add wit and humor

Sometimes a content marketing campaign could also be light and fun. Bernie Sanders is claiming it with this content marketing strategy on social media.

A content marketing campaign on social issues

P&G’s “We See Equal” campaign is a collage of viral videos showing real-life situations of ordinary people breaking the stereotype. It aims to fight gender bias and equality to have a more accepting society. P&G demonstrated that it could walk the talk by having female managers occupying half of its workforce.

Have a content marketing strategy for your business!

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Published by Elle Anorma

Elle Anorma dreams of having a PR and Digital Marketing Agency. After several years working in various Media and Communications companies in the Philippines, she took the steps to pursue her agency dream. With no capital to set up the business, she began the journey as a freelancer hoping to save enough to build her own team. She has worked with global clients for digital marketing projects in the Construction, Food Delivery, Real Estate, and Virtual Assistance to name a few while enjoying occasional trips with her daughter. Today, she aims to inspire parents and other Mompreneurs to continue pursuing their life goals.

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