15 marketing tools that every digital marketers must know 

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In today’s fast-paced digital landscape, staying ahead of the competition requires leveraging the right marketing tools. Digital marketers need to arm themselves with an arsenal of powerful resources that can streamline their efforts, drive results, and optimize their marketing strategies.

Table of Contents

In this blog post, we will explore 15 essential marketing tools for digital marketers that are designed to enhance productivity, boost audience engagement, and maximize campaign effectiveness. From analytics and automation to social media management and SEO optimization, these marketing tools are must-know resources for every digital marketer striving for success in the ever-evolving digital realm.

So, let’s dive in and discover the game-changing marketing tools that can take your digital marketing efforts to new heights.

SEMrush is a comprehensive SEO and digital marketing toolkit

SEMrush is a comprehensive SEO and digital marketing toolkit that helps you analyze keywords, track rankings, conduct competitor research, audit websites, and much more. It provides valuable insights to optimize your website’s visibility in search engines. This tool will enable you to enhance your SEO strategies, track your website’s performance, and discover new opportunities to improve your online presence. 

How to Use:

Get an account, enter your website URL or keywords you want to analyze, and SEMrush will generate detailed reports on organic search rankings, backlinks, paid advertising, and more. Use the data to identify areas for improvement and implement effective SEO and marketing strategies. Check the paid plans here.

Ahrefs is an all-in-one SEO toolset 

Ahrefs is an all-in-one SEO toolset that allows you to analyze backlinks, keywords, competitor strategies, and website health. It offers a wide range of features to optimize your website’s performance and increase organic search traffic. It will help you understand your website’s backlink profile, conduct keyword research, track rankings, and gain insights into competitor strategies.

How to Use: 

Enter your website URL or keywords, and Ahrefs will provide detailed reports on backlinks, organic traffic, keyword rankings, and more. Utilize this information to improve your SEO efforts, find new keyword opportunities, and monitor your competition. Check the paid plans here

ClickFunnels is a popular sales funnel builder

ClickFunnels is a popular sales funnel builder that simplifies the process of creating landing pages, sales pages, and automated sales funnels. It offers a user-friendly interface and various pre-designed templates to optimize your conversion rates. It allows you to design and optimize sales funnels to convert website visitors into leads and customers effectively.

How to Use:

Have a ClickFunnels account, select a template or create your own funnel, customize it with your branding and content, and connect it to your domain. You can then integrate payment gateways, set up email automations, and monitor your funnel’s performance to maximize conversions. Check the paid plans here

ConvertKit is an email marketing platform

ConvertKit is an email marketing platform designed for creators and entrepreneurs. It offers a simple and intuitive interface, allowing you to build email lists, create automated email sequences, and deliver targeted content to your subscribers. It helps you build and nurture your email list, engage with your audience through personalized email campaigns, and drive conversions.

How to Use: 

After signing up for ConvertKit, create forms or landing pages to capture email addresses. Set up email sequences to deliver valuable content, automate your email marketing, and segment your subscribers based on their interests and behaviors. Monitor your campaigns’ performance and adjust your strategies accordingly. Check the paid plans here

Canva is a versatile graphic design tool

Canva is a versatile graphic design tool that empowers users to create professional-looking designs for various purposes, including social media posts, infographics, presentations, and more. It offers an extensive library of templates, images, fonts, and design elements. It allows you to create visually appealing graphics and designs, even if you have limited design skills or resources.

How to Use: 

Setup a Canva account with your email and password. Choose a design template or start from scratch. Customize your design by adding text, images, shapes, and other elements. Use Canva’s editing tools to adjust colors, fonts, and layouts. Once you’re satisfied with your design, download or share it directly from the platform. Check the paid plans here

Teachable is an online course platform

Teachable is an all-in-one online course platform that allows individuals and businesses to create and sell their own online courses. It provides a user-friendly interface and comprehensive features for course creation, student management, and sales. Teachable enables educators and entrepreneurs to share their expertise, create engaging online courses, and monetize their knowledge by reaching a global audience.

How to Use:

Design your course content using the intuitive course builder, customize the look and feel of your course, and set up pricing and payment options. You can then publish your course, market it to your target audience, and track student progress and sales using the built-in analytics and reporting tools. Check the paid plans here

HubSpot is an all-in-one marketing software

HubSpot is an all-in-one marketing, sales, and customer relationship management (CRM) platform. It offers a suite of tools and features to help businesses attract, engage, and delight customers throughout their entire buyer’s journey. HubSpot aims to streamline marketing efforts, improve lead generation and conversion, and foster stronger customer relationships through personalized interactions and data-driven insights.

How to Use:

Sign up for a HubSpot account, explore the different tools available, and tailor your usage based on your specific marketing goals. Use the CRM to manage contacts and track interactions, utilize the marketing automation features to create personalized campaigns, leverage the content creation and blogging tools, and utilize the analytics and reporting functionalities to measure and optimize your marketing efforts. Check the paid plans here

Shopify is an e-commerce platform

Shopify is an e-commerce platform that allows individuals and businesses to create and manage their own online stores. It offers a range of features and templates to help users set up their store, manage products, and process payments. It simplifies the process of creating and running an online store, empowering entrepreneurs to sell products and services globally.

How to Use: 

Choose a template for your store, customize it to align with your brand, add products, set up payment and shipping options, and launch your store. Utilize the built-in marketing tools, such as email campaigns and discount codes, to attract and retain customers. Track your store’s performance using Shopify’s analytics and reporting tools to optimize your sales and marketing strategies. Check the paid plans here

Sendinblue is an email marketing and automation tool

Sendinblue is an email marketing and marketing automation platform that provides tools for creating and sending personalized email campaigns, managing contact lists, and automating marketing workflows. Sendinblue aims to help businesses build and maintain meaningful relationships with their audience through targeted email marketing and automation.

How to Use: 

Import your contact lists, create and customize email templates using the drag-and-drop editor, segment your audience based on various criteria, and schedule or automate email campaigns. Monitor campaign performance with real-time reporting and use the insights to refine your email marketing strategies. Check the paid plans here

ActiveCampaign is a marketing automation platform

ActiveCampaign is a marketing automation platform that combines email marketing, CRM, and sales automation features. It helps businesses engage with their audience, nurture leads, and automate repetitive tasks. It facilitates personalized and automated marketing campaigns, customer relationship management, and lead nurturing to drive conversions and customer retention.

How to Use: 

If you haven’t already, sign up for an ActiveCampaign account, import your contacts, create email campaigns using the intuitive builder, set up automation workflows to trigger actions based on user behavior, and utilize the CRM features to manage and track interactions with leads and customers. Leverage the reporting and analytics tools to gain insights and optimize your marketing efforts. Check the paid plans here

BuzzSumo is a content research and discovery tool

BuzzSumo is a content research and discovery tool that helps businesses find popular and engaging content in their niche. It provides insights on content performance, competitor analysis, and influencer identification. BuzzSumo aims to assist marketers in finding content ideas, understanding audience preferences, and enhancing their content strategies.

How to Use: 

Open a BuzzSumo account, enter relevant keywords or topics to discover popular content in your niche, analyze the engagement metrics and social shares of the top-performing content, identify influential authors or websites, and gain insights for creating your own compelling and shareable content. Use the competitor analysis feature to understand your competitors’ content strategies and benchmark your performance against theirs. Check the paid plans here

Leadpages is a landing page builder

Leadpages is a landing page builder that allows businesses to create high-converting landing pages, pop-ups, and alert bars. It provides a range of templates and customization options to capture leads and drive conversions. It aims to simplify the process of creating visually appealing and effective landing pages that generate leads and encourage customer action.

How to Use: 

Start a Leadpages account, select a template or start from scratch, customize the design and content of your landing page, and integrate it with your email marketing or CRM software. Utilize the A/B testing and analytics features to optimize your landing pages for better conversion rates and track visitor engagement. Check the paid plans here

Kajabi is an all-in-one online business platform

Kajabi is an all-in-one online business platform that enables individuals to create, market, and sell online courses, digital products, and membership sites. It provides tools for course creation, website building, marketing automation, and sales. Kajabi empowers entrepreneurs and course creators to build and scale their online businesses by offering a comprehensive platform for content creation, marketing, and sales.

How to Use: 

Login or sign up for a Kajabi account, create your online course or digital product using the built-in tools, customize your website or landing page, set up marketing automation sequences to nurture leads, and utilize the integrated sales features to sell your offerings. Track your business’s performance using Kajabi’s analytics and reporting tools to optimize your marketing strategies and increase revenue. Check the paid plans here

Sprout Social is a social media management and analytics tool

Sprout Social is a social media management platform that helps businesses manage and optimize their social media presence. It offers features for scheduling and publishing content, monitoring social media conversations, and analyzing performance metrics. Sprout Social aims to streamline social media management, improve engagement, and provide actionable insights to enhance social media strategies.

How to Use: 

Create a Sprout Social account, connect your social media accounts, schedule and publish content across platforms, engage with your audience through comments and messages, and use the social listening and analytics features to monitor conversations, track key metrics, and measure the impact of your social media efforts. Check the paid plans here

Moz is an SEO software suite

Moz is an all-in-one SEO (Search Engine Optimization) software suite that provides a range of tools and resources to help businesses improve their organic search visibility and optimize their websites for search engines. It aims to assist marketers and SEO professionals in enhancing their website’s SEO performance, identifying opportunities for improvement, and staying updated with the latest industry trends and best practices.

How to Use: 

Conduct a thorough keyword research with Keyword Explorer to discover valuable optimization opportunities. Perform comprehensive site audits using Site Crawl to identify and resolve technical issues that may impact SEO performance. Finally, utilize tools like Rank Tracker and Link Explorer to track search engine rankings and analyze backlink profiles, enabling businesses to optimize on-page elements and drive organic traffic. Check the paid plans here




Published by Elle Anorma

Elle Anorma dreams of having a PR and Digital Marketing Agency. After several years working in various Media and Communications companies in the Philippines, she took the steps to pursue her agency dream. With no capital to set up the business, she began the journey as a freelancer hoping to save enough to build her own team. She has worked with global clients for digital marketing projects in the Construction, Food Delivery, Real Estate, and Virtual Assistance to name a few while enjoying occasional trips with her daughter. Today, she aims to inspire parents and other Mompreneurs to continue pursuing their life goals.

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