How do we keep our businesses moving while showing our genuine intentions of uplifting our customers?
Unemployment rate is skyrocketing and the number of businesses closing on a weekly basis keeps growing. But there are still businesses and corporations who manages to stay afloat in this economic downturn. They are the ones, a long with other resilient small businesses, who keeps on fighting until we surpass this recession.
Here are some suggestions from established businesses on how you could move your business forward in spite of the uncertain times.
Let your customers know that you are still around
Now that your customers are staying home, they too have a lot of time in their hands. Give updates on any changes in your business and share your plans using content marketing. Double down in creating content to highlight not just your expertise but also to bring value to your loyal customers. Create a content plan to keep things on track without neglecting the opportunity to feature your products and services.
Expand your product offerings
Adapt to the economic changes by diversifying your product offerings. An example is how Klook, a Hong Kong-based travel and activities booking company, has started a new category in their product line-up catering to those who are stuck at home. Klook has Food Feast to get discount on your food purchase and Klook Home for activities, classes and workshops that you can try from home.
Give your customers the VIP treatment with a FREE Pro subscription
There’s no better way to thank loyal customers but to offer them a free PRO subscription to your products. Just this week, I received a newsletter from Canva offering a chance to avail a free pro subscription for 30 days. It’s an opportunity to try all features of the popular online graphic design tool in my projects.
Provide special discounts to your customers
Digital courses offer an instalment payment option and buy one share one free promo to new customers. I’ve seen this easy-payment trend from a blogger, a motivational speaker and an online class. They might not be able to provide their product or service for free but gives the option for a lenient payment model.
Find new ways to deliver their products and services at home
When I received a letter from my daughter’s school a month into the quarantine, I sensed the worry from the uncertain future of the schools as a business. I relay in the school for my daughter’s social interactions among her age group since she learned walking. I thought it would be beneficial for her since most of the time it’s just her dad who’s at home with her and me. Without her regular school, I worry that her development might get disrupted somehow. So, when her school stepped up by elevating their services to clueless and overworked parents like me, I felt this new reality to learning could work in the long run.
While it’s easy for online businesses to provide their digital products for free, service-based companies couldn’t do the same. Ultimately, they have to wait until the quarantine relaxes a bit or find a way to deliver their products and services right at their customer’s doorstep.
As to how they are going to do that highly depends on the industry, but they can surely make use of this time to spread the awareness by delivering value first in this time of uncertainty.
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